Crane Social Media Management, Branding & Content Creation
Client
Crane Birmingham
Music & Events Industry
Deliverables
To provide Crane with full stack social media management across Instagram and Facebook helping establish themselves as one of the biggest and best music venues in the country.
Client Biography
The former “Retort house” now known as “Crane” was built in 1909 on a gasworks site originating from 1841. The new “Crane” is a premium events and music venue that has recently opened in Digbeth, Birmingham. This new multi-purpose events site delivers unrivalled experiences combining outstanding production capabilities with unique industrial aesthetics. In the short time since reopening, Crane has hosted some amazing events including features from artists such as Chase & Status, Hannah Wants, Big Narstie, Solardo, Bru-C and Patrick Topping.
As Crane is a new venue in Birmingham, we got the opportunity to start with a blank canvas. Crane opted to also take our content creation package which meant our in-house videography and photography team travel to all of their events to capture content, which can be repurposed for their social media’s, all of the content you see on this page has been captured by our team. Our social media management team schedule 4-5 posts per week including event videos, lineups and set-times. Even though the venue has only been open for 3 months we have already helped build the Instagram to 29,000 followers and 7,700 on Facebook with an average of 160,000 accounts being reached every month. This content reach has been positioned over multiple avenues such as posts, stories and reels. Cranes best performing posts receive 1600 likes on average.
It has been great for our team to work alongside Crane acting as a full stack, in-house marketing team for them. The S90 team as a bi-product of this have now also worked with industry powerhouses such as Chase & Status, Big Narstie, Hannah Wants, Patrick Topping, Bru-C and many more who have also used Social90’s has produced for their own marketing streams.
Crane Branding and Logo Design
Crane came to us wanting to revamp their logo to reflect the new and improved venue. We had full creative license to produce something that we felt met the venues modern, industrial and urban aesthetic. We assessed the branding of similar venues in the area and saw no-one was using bright colours, as Crane is mostly known for being a music and rave venue we decided to opt for a flourescent yellow which makes the custom typography pop. The text logo is accompanied with an origami style Crane bird which can be split from the typography and used as an ident on its own. It was brilliant to see the logo illuminated above the entrance on opening night; it is quickly becoming one of Birmingham’s most iconic brands!
Concept 1
Industrial textures used to create assets relating to the building photography. These can be created or part of a photography suite, arranged to be taken at the venue.
Concept 2
A more abstract textured concept, relating to the 'paper' version of the Crane, an evolution of the old crane branding. Backgrounds and assets are layered, giving the concept a real sense of depth.
Finalised Logo Assets
Damian Eston - Founder
“We really enjoy working with Social90, they are always very adaptive, they can mobilise photography and videography at a moments notice. The team are always happy to go the extra mile to help which is something that is really appreciated in a new business. The content they have produced for us is second-to- non. We would recommend them to anyone!”
“S90 are too good at their job!”
Videography and Photography
Visuals are a huge part of the music industry. It was important to Crane that they had a bank of content to revert to at any time. Our photographers and videographers attend all of Crane’s events to capture content. Check out some the epic shots we have captured for them below. To view the videos we have produced, please visit @s90media on Instagram.
“Third Eye” Event Posters
One of Crane’s most popular event evenings is “Third Eye”. This is an event that has been running throughout Birmingham for over a decade and is truly iconic. Like the Crane logo, the team wanted to revamp the Third Eye logo and bring it into the 21st century. The below iterations are what we came up with. All of which will be implemented for the Third Eye events over the coming year! Iconic is what Crane asked for and iconic is what Crane got!
