Khzari Clothing Social Media Management & Content Creation
Client
Khzari Clothing
Fashion Industry
Deliverables
To exponentially grow Khzari’s social media following while providing regular high- quality content creation, videography, and photography.
Client Biography
Khzari Clothing was founded in 2018 where it quickly rose to fame with celebrities and models such as Stephanie Lam, Brandon Myers, Kyle Beaumont, Joshua Ritchie and, Quest Guillford, and Alex Bowen sporting the brand. The company has evolved from minimalist high- street fashion to now creating some of the most cutting- edge streetwear designs.
The clothing and fashion industry in the 21st century is particularly saturated. It’s important that a startup fashion brand set itself apart from the rest early on in the game. Khzari came to Social90 asking for help to grow their social media followings to help generate brand popularity and drive sales. Our team quickly identified that the key to success and building a loyal following was to ensure that a “community” and “culture” were built around the brand.
Our team over the course of several months, built multiple campaigns orientated around boosting engagement rather than following to build the community. Our theory was that should we do this, the following would naturally come: a number of targeted dynamic ad campaigns were run alongside creative content creation that encouraged current and new followers who came across the posts to engage with them, either by commenting or sharing their stories.
In addition to the above, we stressed on the Khzari socials for any customers who brought products to send in their images wearing the clothing items so we could feature them on the page. This is known as consumer- created content, or “CCC,” which opens up the organic reach of the product exponentially while making the consumer feel part of the community.
By implementing the above strategies, we were able to grow Khzari’s Instagram page over the course of the year to 40,000 followers while increasing the average monthly engagement rate by 300%.
Khzari is currently working on launching their next line. We look forward to continuing to help them grow.
Will Hales - Marketing Executive
“Social90 are excellent at what they do. Something that stood out was that they created a strategy about how we build a culture within our brand. They often advise on so much more than just “marketing,” which is very helpful. It’s essentially like having another team who are multi-skilled at your disposal. They have worked wonders on Instagram and we can’t wait to unleash them when our next launch drops.”
Photography & Videography
In the fashion industry, eye -catching photography and videography are 90% of the key to success. Khzari has a second-to-non product, so it’s important all the content captured supports that.
Take a look at the gallery below where we have chosen some of our favourite images of Khzari’s products that we have captured for them. In addition, you’ll also see two promotional videos we shot for them that we also used in their dynamic ad campaigns.
