Paragon Living Full Stack Marketing
Client
Paragon Living
Property Development
Deliverables
For Paragaon Living, we've rolled out a full marketing package to promote their first development, Sunbeam - 180 luxury flats in Wolverhampton. We're handling everything from boosting their online presence with SEO, to managing social media and LinkedIn for the founder, Robbie Hubball. We've also taken care of all the videography and photography to really show off what makes this development special. Our main aim? To help fill out all apartments with residents!
Client Biography
Paragon Living is a luxury property developer that stands out with its exceptional amenities and services, offering residents an ultimate living experience. Key features include co-working areas, private lounges, dining areas with barista bars, private gardens, a 24-hour concierge service, and an on-site gym. These offerings cater to those seeking a blend of luxury, convenience, and a vibrant community atmosphere, making Paragon Living a premier choice for luxurious living spaces.
Summary
Combining our SEO successes with Paragon Living's social media achievements, we've created a powerful digital presence from the ground up. Our SEO strategy lifted web traffic from 22 to 800 monthly organic visitors and improved rankings for critical search terms like “Luxury apartments Wolverhampton”. We even got Paragon ranked above Booking.com! Meanwhile, on social media, we've seen significant growth: Instagram followers jumped to 806 from 0, with a 33% increase in engagement in just the last 3 months, and Facebook's page reach expanded to 1.8K, enhancing Paragon Living's visibility and engagement across platforms. These combined efforts have significantly boosted Paragon Living's online footprint, attracting more residents to the Sunbeam development.
Search Engine Optimisation
This case study examines the successful SEO campaign for Paragon Living, a leading UK luxury property developer. Over six months, the project dramatically increased website traffic and improved search engine rankings, despite limited resources.
Challenges:
Low initial web traffic of only 22 monthly visitors.
There is no budget for backlinks and limited content creation resources.
The objective was to enhance visibility for competitive real estate keywords.
Objectives:
Boost monthly web traffic to 800 Ahrefs visitors.
Secure the top ranking for "Sunbeam Apartments Wolverhampton.".
Achieve a first-page ranking for "Apartments in Wolverhampton.".
Strategy and Implementation
Our SEO strategy for Paragon Living ensured a technically flawless website, achieving a 100% health score on Ahrefs for optimal performance. We optimised site navigation with clear URL structures and relevant internal linking, and published 1-2 detailed articles monthly, focusing on attracting the target audience. Additionally, we boosted visibility through business directories and local citations, effectively compensating for the lack of a backlink budget and driving encouraging growth for Paragon Living's online presence.
The Results
Achieved a significant increase in traffic, from 22 to approximately 800 monthly visitors.
Data comparison between the last six months and the six months before that:
The Results Continued…
Achieved a significant increase in traffic, from 22 to approximately 800 monthly visitors.
Keyword Rankings:
Ranked 10th for "Apartments in Wolverhampton".
Ranked 9th for "Wolverhampton Apartments".
Outranked Booking.c
om
We were able to rank position one, page one for “luxury apartments Wolverhampton” above Booking.com and the Belvedere residence, both sites which have considerable resource and budget behind them!
Lead Generation
Social90 has consistently brought Paragon Living 20+ inbound leads via contact form submission. This is purely from organic search and no paid advertising as of February 2024.
Analysis of SEO and Insights
Keyword Strategy: Focused on niche, location-specific keywords relevant to Paragon Living's offerings, like "Sunbeam apartments Wolverhampton" and “Apartments in Wolverhampton”, which led to high-ranking positions.
Content Quality Over Quantity: Despite limited content creation resources, prioritising high-quality, long-form content proved effective in driving organic traffic and engagement.
Technical Excellence: Maintaining a 100% site health score ensured a strong technical foundation, crucial for SEO success.
Resourceful Off-Page SEO: Utilising business directories effectively compensates for the lack of a backlink budget, enhancing the site's visibility and credibility.
Conclusion
This case study demonstrates that strategic SEO, focusing on technical excellence, quality content, and resourceful off-page tactics, can lead to substantial improvements in web traffic and search engine rankings, even for niche markets in competitive industries like luxury real estate.
Social Media Management
Over the last three months, Paragon Living's Facebook and Instagram accounts have seen impressive growth and engagement. Facebook's page reach soared to 2.1K, a 72% increase, with page engagement up by 38% and new fans growing by 200%. Instagram also flourished, with followers reaching 806, impressions hitting 10.7K, an 11% increase, and profile views up by 27%. Both platforms showed a significant uptick in engagement, demonstrating the effectiveness of our social media strategy in enhancing Paragon Living's digital footprint and connecting with the target audience. These figures are based on December 2023 - February 2024, our management of Paragon Living’s social media channels is ongoing to date.
With the combined SEO and Social Media Strategy, the Paragon Instagram has grown exponentially in a very short amount of time. We look forward to a busy Q1 on the socials with Paragon and continuing to watch them grow!
Robbie Hubball - Founder
“I approached Social90 when I was looking for a digital agency to help market one of our main developments in the West Midlands, The Sunbeam.
The S90 team were very helpful in suggesting which of their services were right for us in terms of creating maximum exposure and generating the most ROI.
I have been impressed with their range of skills and in particular how quick they are to deliver work.”
“Social90 are always happy to go above and beyond, that’s something Paragon Living is built on so I resonate with it.”
Videography and Photography
Every month we carry out a photography and videography shoot for Paragon Living. A lot of the time, when working with clients, they don’t provide enough content for us to schedule or use in our SEO blogs. This shoot solves that problem, below is our favorite video we have shot to date for Paragon, all the images you see in this case study (except CGI’s) were shot by Social90.
