2020 Financial Advice SEO
Client
2020 Financial Advice SEO
Finance
Deliverables
2020 Financial Advice’s website was brand new so it’s important that they hit the ground running with their organic ranking as well as being ranked page 1 locally for their services.
Client Biography
2020 Financial Advice is based in Shrewsbury, David Jamieson (Founder), has been helping people live life to the fullest since 2017. A Chartered Associate of the London Institute of Banking & Finance, David’s focus is on enabling people to meet their long-term life and financial goals with his professional financial advisor services.
David treats every client as an individual and they will benefit from a personal and tailored service bespoke to their needs, meaning they have a clear strategy that benefits them from the moment it is implemented.
Summary & Strategy
The campaign aimed to address the issues of low initial web traffic, a limited budget for backlinks, and restricted content creation resources. The primary goal was to enhance local visibility for competitive financial advising keywords, facing competition from larger companies with significant SEO budgets. The objectives included reaching over 600 search traffic in less than 6 months, increasing organic search traffic, and achieving a rank of position 1 on Google for specific competitive keywords. The strategy employed encompassed on-page, off-page, and local SEO techniques, beginning with page speed optimization and technical fixes, followed by in-depth keyword research and competitor analysis, optimizing primary pages for selected keywords, and making the most of the limited budget for backlinks to improve keyword rankings gradually.
The Results
690 visitor traffic in the past 5 months in a very low volume niche.
Below is the last 90 days traffic is up 47.6%.
Last 60 days Organic Search as a traffic source up 120%
Keyword Rankings:
Ranked position 1 for “Trust Advice Shrewsbury”
Ranked position 1 for “Financial Protection Shrewsbury”
Conclusion
This case study demonstrates that strategic SEO, focusing on technical excellence, quality content, and resourceful off-page tactics, can lead to substantial improvements in web traffic and search engine rankings, even for niche markets in competitive industries like Financial Advice.
David Jamieson - Founder
“Financial advisory has always been done on reputation building and networking, it’s been great to have the website’s organic traffic boosted so that we become more of an authority figure locally.”
“Social90 has transformed our website SEO.”
