Mauriteft Consulting SEO
Client
Mauriteft Consulting SEO
Defence Sector
Deliverables
To optimize the SEO and content for Mauriteft’s new website that Social90 built to generate more traffic and direct inbound leads.
Client Biography
Mauriteft Limited was established in November 2020 to help advance manufacturing SME’s into the defence sector supply chain more easily. The Founder of Mauriteft and lead consultant, Matt Bulley, has worked in the industry for over 20 years, with the last 8 years of that acting as the Managing Director of Caterpillar Defence UK. Matt headed up the team that took Caterpillar from a £3.4 million loss in 2014 to a £4.8 million profit in 2018.
Summary & Strategy
Facing challenges like zero initial web traffic, a low budget for backlinks, limited content creation resources, and the goal to become a local authority in the defence supply chain niche, Mauriteft Consulting embarked on a strategic SEO campaign. Aimed at achieving 300+ search traffic within 6 months, outranking larger UK supply chain consulting firms, and securing the top Google ranking for competitive keywords like “defence strategic planning consulting UK” and “defence supply chain consultant UK,” the strategy encompassed on-page, off-page, and local SEO. Initiatives started with enhancing page speed, resolving technical issues, conducting thorough keyword and competitor analyses, and judiciously utilizing the limited budget for link-building. This meticulous approach gradually improved keyword rankings, propelling Mauriteft Consulting toward its objective of becoming a recognized authority in its niche.
The Results
Traffic up 363.5% in less than 5 months starting from zero.
Starting from zero up to 40 clicks and 4.14k impressions in less than 5 months.
Keyword Rankings:
Ranked position 1 for “Defence Strategic Planning Consulting UK”
Ranked position 1 for “Defence Supply Chain Consultant UK”
Ranked position 1 for “Defence Bid Management Service”
Conclusion
This case study demonstrates that strategic SEO, focusing on technical excellence, quality content, and resourceful off-page tactics, can lead to substantial improvements in web traffic and search engine rankings, even for niche markets in competitive industries like Supply Chain Consultancy.
Matt Bulley - Founder
“Social90 did a brilliant job on my new website, so naturally I approached them to perform the SEO on it. The best thing is how autonomous they are with their service, they very rarely need my input which is helpful as a busy owner-operator!”
“As always, Social90 has smashed it.”
