Beaverfit Paid Ads
Client
Beaverfit
Fitness Industry
Deliverables
To create multiple paidad campaigns across Google, subsequently increasing website traffic, brand awareness and sales leads.
Client Biography
Beaverfit is an international company with multiple branches based throughout Europe and the US. The company was originally founded out of a challenge by the British military. Founded in 2010 by Tom Beaver, the business has since gone on to be an industry leader in the production of training equipment. Beaverfit is the original manufacturer of the shipping container training locker. Some of Beaverfit’s clients include Cardiff Blues, Jumeriah Beach Hotel Group, Reebok Sports Club, British Military and the Bulgari Hotel, just to name a few.
Daily Budget: £200.00
Cost: £21,034.00
Cost Per Lead: £8.82
The goal for BeaverFit was to increase website traffic, drive higher brand awareness and produce quality leads from a variety of sectors such as education, hospitality, public sector and military.
We have achieved all of the above, and since November 2021, our strategy has allowed for the company's best PPC performance month on month, driving leads from some of the UK's most well- respected fitness companies, education establishments, and a wide range of public sector and military divisions across the country.
Since our strategy's implementation in October 2021, we have increased website traffic by over 41%, driving an additional 94,000 users and 116,000 sessions, taking the brand to higher levels than has ever been previously achieved through PPC advertising.
The best performing month has been May 2022. In this month we have achieved 1,320 leads for a cost of £4.47 per lead, which is almost 50% less than the overall cost per lead achieved since October 2021.
We have achieved these outstanding results by continuously testing new keywords, ad copies, audience targeting methods and integrating a rigorous remarketing strategy. Combining our expert knowledge with market trends and new campaign types provided by Google, we have been able to stay ahead of the curve and beat out our competitors for some extremely lucrative deals, which has allowed us to perform at such a high level throughout difficult times, post- COVID era. We look forward to continuing our relationship with Beaverfit and can’t wait to see what the future holds for this company!
Emma Winton - Marketing Manager
“After completing our first 6 months of service with Social90, we have seen a significant rise in both leads and website traffic. We are exceptionally pleased with the top service and dedication to our growth. The personal approach and regular communication is a great example of how professional and advanced they are, as a collective. We are looking forward to further developing our current projects and campaigns with Social90, and highly recommend their services.”
