The Little Coffee Bag Company Paid Ads
Client
The Little Coffee Bag Company
Hospitality Industry
Deliverables
To increase the amount of revenue generated directly via website sales along with increasing B2B sales to hotels and nationwide distributors.
Client Biography
The Little Coffee Bag Company was the first company in the world to design coffee in the format of a traditional teabag. The Shropshire- based company featured on Dragons Den back in 2014, when they received a joint investment from Peter Jones and Deborah Meaden. They have since gone on to become a market leader in the coffee industry, supplying industry powerhouses such as Norwegian Air, EasyJet, Virgin Trains, Lyreco, and Genting. You will also find their coffee in hotels such as Hilton, Holiday Inn, Z Hotels, Gleneagle,s and IHG Group.
Daily Budget: £7.50
Cost: £122 (15 days into our strategy).
Conversion Value: £669.15
Cost Per Sale: £6.77 ROI: 548%
Since taking over the Google Ads account for The Little Coffee Bag Company, our main goal has been to utilise the £7.50 per day budget effectively, ultimately driving the highest sales value we can for the budget allocated.
We have undertaken a strategy that will use a budget of £7.50 as effectively as possible, so focusing on key product areas we believe will convert and drive high sales value was a priority. How we achieved this came down to reviewing product types, landing pages and keyword research.
Once we had established the above mentioned key focuses, we then built campaigns to complement them as well as providing Google's machine learning the most streamlined route to success, whilst optimising the campaigns on a daily basis to ensure no penny spent went on redundant clicks in our audience targeting that would not benefit the overall success of the strategy.
As it stands, we have achieved the highest amount of sales and sales value since July 2021this is after only 2 weeks of implementing our new strategy. We are very excited to see what the first full month (June 2022) will provide us in terms of customer behaviour, bestselling products, and overall campaign performance as we look to expand.
So far, we have really enjoyed working with The Little Coffee Bag company and their team. This product has so much potential, which we are looking forward to helping unlock.
Jesse Bate - Marketing Manager
“I approached Social90 for help growing our company's social media pages and increasing our brand awareness. Social90 has since implemented a synchronised marketing campaign using both paid ads and organic growth methods. We are seeing a real benefit from working with them. They are always very keen to go the extra mile to help, along with actually training us as a company to market our product in the best possible way. I would recommend using these guys anytime.”
Take a look at the below video we produced for The Little Coffee Bag Company!
