Glazing Refurbishment Social Media Management
Client
Glazing Refurbishment
Construction Industry
Deliverables
To pull the branding together for Glazing Refurbishment across all platforms, while also helping to deliver a clear and concise message to potential clients about what the company stands for, the services it can deliver, and what projects the company is currently working on.
Client Biography
Glazing Refurbishment was founded in 1996. They focus on delivering high-level commercial glazing replacements and refurbishment in the hardest to access areas. They truly are a company that others seek to follow. Their services extend beyond glazing; they also offer cladding, and facade, and flashing solutions. Their portfolio includes working with and alongside clients such as CBRE, Kier, Heathrow, Next, Bank of America, Centre Parcs, Barclays, and British Airways.
When being an industry leader for as long as Glazing Refurbishment has been, it’s important to maintain a company image that is consistent with the same quality in which the services are that it provides. The goal with Glazing Refurbishment was to increase their brand awareness and push the company’s services out there to the furthest parts of the UK. When it comes to marketing, the construction industry has traditionally been very "old school. Our goal with "GLRE" was to disrupt the market by modernising social media with colourful and high-quality imagery, as well as regular, structured, and informative content.
Over the last year, all the work done for GLRE has been of a completely “organic” nature. This means no paid ads; all traffic is generated from targeted content which is designed to get potential customers and active audiences engaged with GLRE’s content.
Social90 will schedule 4 targeted posts weekly across GLRE’s Facebook, Instagram, and LinkedIn accounts. This content is tailored for the audience using specific keyword research along with keeping followers up to date with industry- specific news.
In just a year, the page has grown organically to 3.5K followers, all of whom are industry-specific to GLRE. They also receive an average of 20 website clicks through Instagram a month and 2.4K profile visits per month. Since working with Social90, the Instagram account’s reach is up by 86.4% and the number of accounts engaged up by 125%.
These results have been achieved by constant monthly, weekly, and even daily testing along with the relentless pursuit to deliver the best possible results for our client. This account still has so much more potential that we are tapping into on a daily basis, Social90 looks forward to continuing to deliver these amazing results for Glazing Refurbishment.
Michael Bloor - Company Director
"We approached Social90 to help with the rebrand of our website. They did an outstanding job, which in turn led us to use them to manage all of our social media accounts. The work rate and enthusiasm they bring are infectious! The team are always at hand no matter what time of day to revert to any changes in our content schedule or offer advice on how to best market our services. These guys are the best at what they do!"
