Be Military Fit Social Media Management & Content Creation
Client
Be Military Fit
Fitness Industry
Deliverables
To accelerate the growth of BMF through all channels of social media. This is to coincide with increasing franchisee sign-ups and membership participation.
Client Biography
Be Military Fit, or “BMF” for short is the UK’s largest outdoor fitness franchise. They were founded in 1999 and are the first of their kind to specialise in military fitness. Their cutting- edge methodology and training programmes have led them to go from strength to strength over the past decade, having worked with partners such as Grenade, Bear Grylls (Founder), MyZone, Facebook and Nike. BMF’s core principle is to be able to “Train Anywhere” in any conditions or venue.
When Be Military Fit came to us, they needed all of their social media completely overhauled. We have now been working with them for 8 months. Our services on a monthly basis include a photography shoot at one of their franchisees, scheduling all their content on all platforms, and finally consulting on their SEO. All of our success with BMF’s socials has been achieved by using purely organic techniques and not using paid ads. Over the period of us working with BMF they have grown their follwers by 4,400; their profile reach is on average 400,000 over the last 6 months compared to 40,000 previously: their average profile visits are 35,000 over the last 6 months compared to 3,600 and finally, they are receiving 1.2K website taps per month compared to 245 website taps per month. Our media team will continue to conduct regular monthly photo shoots to provide us with high quality content for scheduling.
Richard Smith - Franchisee Manager
“Social90 has been fantastic when managing our social media. They are always very flexible in case we need to make any last minute changes to content or scheduling. One of the best things about S90 is that they are very autonomous. Once the brief has been explained to them, they can be trusted to get the job done without having to constantly check in on them. We are extremely happy with the results they have generated and can’t wait to see how they take them further with the launch of our new website in Q3 2022.”
“Social90 are incredible, They think on their feet and can adapt at any given time.”
Check out the full review from Head of Partnerships, Jenny Forbes, in the video below.
Videography and Photography
As we mentioned above, every month we will carry out a photography and videography shoot for BMF. A lot of the time, when working with clients, they don’t provide enough content for us to schedule or use in our SEO blogs. The shoots with BMF eliminate this issue, along with providing their franchisees with regular, professionally shot content to use in their own marketing campaigns. Below is a selection of some of our favourite shots/videos taken at franchisee sites by our inhouse media team.
